Welcome to the Princeton Club of Washington - Special: Prof. Josh Eliashberg ...

  Prof. Josh Eliashberg - 2/24 at 5:30pm  

Special: Prof. Josh Eliashberg ...

A special option: Great opportunity to meet one of the top marketing experts and now a Wharton Professor. Focus: Predicting film mega-hits (Avatar) or mega-flops (Bruno)... and more marketing puzzles.

Princeton Club Members are Invited to this WHARTON CLUB 
Special Program with Wharton Prof Josh Eliashberg:
FOCUS: Forecasting New Movie Demand: CAN YOU
PREDICT the Next Blockbuster à la "Avatar" ($2 Billion+ )
or Box Office Loser à la "Bruno"?

WHEN: Wednesday, February 24th, 2010 at 5:30pm

TIMING: 2/24 - 5:30 PM TO 8:30 PM

SITE:   Offices of Bernstein Global Wealth Management,
800 Connecticut Avenue, NW - 11th floor
Metro - Farragut North, Farragut West
(Complimentary Valet Parking)

FOR REGISTRATION: Princeton Club and first guests, CLICK HERE to REGISTER ...

Early Bird: 20/person, inclusive - (thru 2/18), 30/person after that date thru 2/23
NOTE: If you are not Wharton but are a member of the Princeton Club, AMA or
MAMRA, please indicate your group in "Special Instructions" when you sign up.               
Non-Members and all walk-ins or online signups 2/24: 40/person
All amounts include drinks, light buffet, program with the prof, and networking
Limited capacity, so sign up early!

Members and guests are invited to meet with Professor Josh Eliashberg. He
will be sharing his groundbreaking work in bringing some 'science' to the
movie industry. He will describe and reflect on his work with movie exhibitors
(Pathé Cinema), movie distributors, and most recently, with movie producers
for whom he and his colleagues developed a scripts-based film demand
forecasting program.

Whether you're involved in the film industry, thinking about it, or just an
interested film buff, this program will garner "two thumbs up" from you

and others in the audience. Who knows, we may even have popcorn..........
And this is one show where you just may want to be in the front row.

With Avatar having passed $2 billion in global revenues and thus setting
a new all-time record, but other successes - and failures - coming from
major studios and independents, making the right decisions may have
huge consequences.

Issues to be reviewed:
What are the best tools to predict potential demand?
What is the impact of social media?
How can you impact demand using various marketing methods?
Can you salvage a potential box office "bomb", and if so, when
and how?
How do the lessons from the movie business play out in other l
eisure or business arenas?
What are the effects of new distribution outlets, such as Netflix,
streaming video (through Netflix, Amazon, or others), and Red
Box, and viewing devices, such as iPods, smart phones and
the coming iPad?
Whether "you ought to be in pictures" - any aspect of the film
business (which does include, in its various facets, Wharton
alumni as producers, investors, distributors, stars, and more)

- Jeff Adler, President CentracDC, for arranging this event with the
Prof who inspired him to go into market research, where Jeff is
now a highly regarded leader.
- Wharton Club of DC's Leads Council... the Avatar of the
business world for active members

Sebastian S. Kresge Professor of Marketing and Professor of Operations
and Information Management
Jehoshua (Josh) Eliashberg is the Sebastian S. Kresge Professor of
Marketing and Professor of Operations and Information Management,
at the Wharton School of the University of Pennsylvania. Prior to that
he was a faculty member in the marketing department at the J. L.
Kellogg Graduate School of Management, Northwestern University.
He also held visiting scholar positions at the Business Schools of The
University of Chicago, Chulalongkorn University (Bangkok, Thailand),
Penn State University, INSEAD (Fontainebleau, France), Erasmus
University (Rotterdam, The Netherlands), Singapore Management
University, Carnegie-Mellon University, The University of British Columbia,
UCLA, Time Inc., and at the Operations Research Department at AT&T
Bell Laboratories.

Professor Eliashberg received a B.Sc. in Electrical Engineering from
the Technion-Israel Institute of Technology at Haifa, an M.B.A. from
Tel-Aviv University, and a doctoral degree in Decision Sciences and
Marketing from Indiana University. He also received an Honorary
Masters from the University of Pennsylvania.

Professor Eliashberg's research interests are in developing models and
methodologies to solve business problems. His research has focused on
various issues including new product development and feasibility
analysis, marketing/manufacturing/R&D interface, and competitive
strategies. He has particular interest in the media and entertainment,
pharmaceutical, and the hi-tech industries. He has authored numerous
articles appearing in major journals such as: European Journal of
Operational Research, Group Decision and Negotiation, Interfaces,
Journal of Economic Psychology, Journal of Marketing, Journal of
Marketing Research, Management Science, Manufacturing and Service
Operations Management, Marketing Science, and Optimal Control
Applications & Methods. His work in the entertainment industry has
been the subject of articles appearing in Businessweek, The Christian
Science Monitor, The Financial Post, Financial Times, Forbes, Fortune,
Los Angeles Times, The New York Times, Variety, Newsweek, The Wall
Street Journal, The Washington Post. He is the inaugural winner of the
Mallen prize for published scholarly contributions to motion picture
industry studies.

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