Benefit from interacting with great leaders through keynote addresses
(Michael Novogratz '87, Member of the Board of Directors of the Acumen Fund,
& President and Director of the Fortress Investment Group; Eli Halliwell
'93, CEO and President, Jurlique), discussion panels, "how to" seminars, a
$10K Business Plan Competition, and tons of networking chances.   Join
entrepreneurs, investors, service providers, academics and more as we gather
to launch, accelerate, and inspire entrepreneurial ventures of all kinds.
The event is open to the entire Princeton community.  We encourage all
alumni, students, faculty, staff and their friends, family, colleagues, and
business associates to attend.  Space is limited to 200 people. 

DATE: May 30, 2008
TIME: 8am - 5:45pm
SITE: The Friend Center, Princeton University
COST: $30 by May 25, 2008; $50 at the door
REGISTER: Submit payment via www.paypal.com to treasurer@princetonen.org


SPONSORS:
School of Engineering & Applied Sciences, Princeton University
Palo Alto Software
FreshTracks Capital L.P


AGENDA:

8:30am - 12:00am
REGISTRATION - Friend Center Atrium


8:30am
NETWORKING BREAKFAST - Friend Center Courtyard Tent
WOMEN'S NETWORKING BREAKFAST - Friend Center Convocation Room


9:45am
WELCOME REMARKS - Friend Center Lecture Hall Room 101

- James Gomez '94, Director, PrincetonEN
- H. Vincent Poor *77, Dean, School of Engineering and Applied Science
- Wendell Collins, Director of Corporate Relations, Princeton University
Bendheim Center for Finance


10:00am
KEYNOTE ADDRESS - Friend Center Lecture Hall Room 101
               
Michael Novogratz '87, Member of the Board of Directors of the Acumen Fund,
& President and Director of the Fortress Investment Group
Michael Novogratz '87 is on the Board of Directors of the Acumen Fund which
is a groundbreaking non-profit global venture fund that uses entrepreneurial
approaches to solve the problems of global poverty.  He is also Chairman of
the Board of the School for Strings, and Beat the Streets Wrestling, Inc.
Moreover, he is a star on Wall Street as a President and a member of the
Board of Directors of the Fortress Investment Group LLC, a leading global
alternative asset manager. Prior to joining Fortress, Mike spent 11 years at
Goldman Sachs, where he became a partner in 1998.  Mike held positions of
President of Goldman Sachs Latin America, and the head of Fixed Income,
Currencies and Commodities Risk in Asia, where he lived from 1992-1999.
Mike received his B.A. from Princeton University, and served as a helicopter
pilot in the US Army.


11:15am
PANEL DISCUSSIONS
               
- Mac Lewis '68, Partner, Sherpa Partners
- David R. Johnson '78, Managing Partner DMJ Advisors LLC
- Ben Yu *95, *97, Managing Director, Sierra Ventures
- Doug Scherrer '03, Senior Associate, General Atlantic LLC
- James Soldano '03, Associate, Sterling Investment Partners


12:15pm
LUNCHEON ADDRESS - Friend Center Courtyard Tent

Eli Halliwell '93, CEO and President, Jurlique
Eli Halliwell is the CEO and President of Jurlique, an independent
Australian skincare company that is considered a pioneer in the natural
beauty field.  With an emphasis on quality and purity over fanfare, Jurlique
is regularly named by the international media as a "green must-have" among
eco-chic and LOHAS-inspired actresses, makeup artists, and models.  Jurlique
has been called the Biodynamic Beauty company; its plant and flower-based
collection is made from calendula, lavender, chamomile and rose - hand-sown,
hand-tended, and hand-harvested on its own certified organic, Biodynamic
farms in South Australia.  Eli was recruited to Jurlique in 2006 to
strengthen the brand's commitment to sustainable business practices, and
environmental and social responsibility. He joined the company from Bumble
and bumble, a New York-based prestige hair care company owned by Estee
Lauder Companies.  At Bumble and bumble, where Eli was General Manager, he
was known for his strategic thinking, passionate leadership style, and track
record of growth. Previously, he served as Co-Founder, Executive Vice
President and Chief Strategy Officer for iMotors, Inc. a $100 million
internet retailer of cars. He is a graduate of Princeton University and the
Stanford Graduate School of Business.  Under Eli's direction, Jurlique is
now the number-one selling skincare in Australia, while at the same time, he
has spear-headed an ambitious update of the Jurlique look and feel with a
packaging and retail store re-design and has re-committed the
privately-owned company to principles of Biodynamics, a form of agriculture
that is considered "beyond organic" because of its closed system sustainable
practices. These efforts include the recent development of over 150
additional acres of certified organic and biodynamic farmland.  An anomaly
among executives in the beauty industry -- in which a variety of functions
such as sourcing, R + D, and manufacturing are routinely sub-contracted out,
as a key to his commitment to sustainable business practices, Eli  has taken
the unusual step of determining to keep Jurlique a vertically-integrated,
company. From seed to sale, Jurlique is itself considered a "closed system"
green corporation, continually seeking ways to create a lighter footprint.
A typical week in Eli's schedule is as likely to find him in Jurlique's farm
fields working on irrigation issues as it is to find him in Japan, where
Jurlique has 15 stand alone stores and a presence in niche department stores
such as Takashimaya.  In addition to its stores in Japan and Australia,
Jurlique has a significant presence in the U.S., with 10 independent stores
in locations ranging from Montana Avenue in Santa Monica to Soho in New
York. Jurlique now has 60 locations in 22 countries.


12:15pm
SEMINARS FOR ENTREPRENEURS- Friend Center Bowls

CREATING BIG NEWS FOR YOUR SMALL COMPANY
Kevin McLaughlin '97, Principal, Resound Marketing

TOP 10 BUSINESS PLANNING MISTAKES
Sabrina Parsons '96, CEO, Palo Alto Software

2:45pm
$10,000 BUSINESS PLAN COMPETITION - Friend Center Lecture Hall Room 101

PANEL OF JUDGES

- Charlie Kierker '72, Co-Founder & Managing Director, FreshTracks Capital L.P
- Daniel Ciporin '80, Venture Partner, Canaan Partners
- Tim Berry P96, President, Palo Alto Software
- John Rosenberg '98, Principal, Technology Crossover Ventures
- Matt Winn '03, Associate, Chrysalis Ventures
- Robert J. Moore '06, Analyst, Insight Venture Partners


PRESENTING COMPANIES

- Replicator - Mira E Wilczek
- KartMe - Phil Michaelson '03
- Alitora Systems - Marc Hadfield '96 and Peter Berger
- Ecovolve Energy - Jason Aramburu '07 and Wiliam Sweney '07
- SVNGR - Seth Priebatsch '11


5:45pm
CONFERENCE CONCLUDES